How to Manage Feedback on Social Media

How to Manage Feedback on Social Media

Social media is a vital marketing tool for any business, whatever its size. While Facebook, Twitter, Instagram and others can be brilliant for getting your brand message out to the wider world, but these platforms also provide a way for customers, fans and followers...
How to Use Pinterest for Businesses

How to Use Pinterest for Businesses

If you run a business, you’re probably already using the biggest social media platforms, like Twitter, Facebook, and Instagram. But what about Pinterest? Can a business benefit from having a presence on this platform? In our opinion, it’s well worth investing time...
What Are Brand Guidelines and How to Use Them?

What Are Brand Guidelines and How to Use Them?

Branding your business is often one of the first steps you take when you start out.  You have a logo create, pick brand colours and create a general look and feel for your company – you create an identity for it.  But over time, these branding elements can be diluted...
How To Manage Your TripAdvisor Reviews

How To Manage Your TripAdvisor Reviews

TripAdvisor has quickly become the go-to place to research a hotel, restaurant or other hospitality business.  People use it to get honest feedback from others on their experiences with a business and use the information on the site to help make their own choices. ...