The Evolution of SEO

The Evolution of SEO

How it started, what you need to know…and what’s changed over the last decade Ever since the internet was invented, there has been search engine optimisation. SEO is how businesses get themselves noticed on search engines like Google. It’s revolutionised how we...
Design Trend Predictions for 2018

Design Trend Predictions for 2018

2018 promises to be another exciting year in the world of website and graphic design, with some original and innovative trends. In this article, we present our ideas regarding those that are most likely to capture the imagination of web and graphic designers over the...
eCommerce Options: The top eCommerce website systems

eCommerce Options: The top eCommerce website systems

Creating a great ecommerce store has never been easier. There are plenty of platforms to choose from and you can be up and running in next to no time with little or no computing knowledge. While sorting out your content and finding just the right products are...
Useful Digital Marketing Ideas for Restaurants and Bars

Useful Digital Marketing Ideas for Restaurants and Bars

It used to be that restaurants and bars could spend as little time as they liked thinking about their online appearance. The business was all about creating a local attraction, building regular customers and working hard in the bricks and mortar, real world. It was...
The Basics of Building Brand Loyalty

The Basics of Building Brand Loyalty

It’s something that takes time, a lot of thought and a good deal of effort to get right. But, if you want to succeed, building brand loyalty is vital. With so much choice and competition out there nowadays, most businesses accept that it’s hard work to attract...
Meta Data: What is it and why is it Important to SEO?

Meta Data: What is it and why is it Important to SEO?

Not everything you see on a visible web page contributes to how well you do in search engine rankings. A lot of that magic is hidden away in the coding of the site. One big factor that contributes to successful SEO is having the right meta data in place – it’s the...
Google Search Structured Data and How It Effects SEO

Google Search Structured Data and How It Effects SEO

There’s no doubt that SEO and the way search engines like Google order their results pages have changed dramatically over the last few years. Better technology, in particularly more intuitive AI solutions, mean that getting to the top of the pile is a lot less about...
SSL Certificates and Ensuring Your Site is HTTPS Compliant

SSL Certificates and Ensuring Your Site is HTTPS Compliant

We’ve become used to shopping globally in the last decade or so as well as having access to a lot more choice. What all customers expect when they shop online is that their transactions are secure. If your online company can’t demonstrate it is able to keep consumer...
The Problems an Old Website Can Cause Your Business

The Problems an Old Website Can Cause Your Business

Website design is a key component to online marketing. It’s the place potential customers will visit first and is a huge factor in whether they decide to do business with you or not. That applies whether you are offering a service such as legal advice or insurance or...
10 Twitter Errors to Avoid

10 Twitter Errors to Avoid

Getting it right on social media platforms such as Twitter is important for business success. Not only does it give you the chance to sell your products and services to a wider audience, it enables you to engage on a much deeper and more personal level than ever...
How Instagram Can Work for Your Business Marketing

How Instagram Can Work for Your Business Marketing

Each social media platform has its own little quirks and understanding how to leverage these for your business marketing is key. With over 700 million active users across the world, Instagram is one platform  you’ll certainly want to focus your attention on. Not only...
Is YouTube Advertising Worth It? YES!

Is YouTube Advertising Worth It? YES!

YouTube remains the biggest video sharing channel on the planet and is a social media platform that has a lot to offer businesses. It can provide a deeper engagement with users than your average pay per click campaign and, while it takes more effort and time to...
Digital Trends for 2018

Digital Trends for 2018

Marketing has developing in ways that make it accessible to every kind of company, from the homebased start-up to the multi-million pound corporation. The key to success in 2018 will be how you bring factors such as data exploitation and customer personalisation...
Why Your Business Needs a Marketing Plan

Why Your Business Needs a Marketing Plan

Whether you are a small business, with a limited number of products and services, or a large corporation with a global focus, you need to be able to reach out to potential customers. We all know the value of being on social media and the power of targeted advertising....