Useful Digital Marketing Ideas for Restaurants and Bars

Useful Digital Marketing Ideas for Restaurants and Bars

It used to be that restaurants and bars could spend as little time as they liked thinking about their online appearance. The business was all about creating a local attraction, building regular customers and working hard in the bricks and mortar, real world. It was...
The Basics of Building Brand Loyalty

The Basics of Building Brand Loyalty

It’s something that takes time, a lot of thought and a good deal of effort to get right. But, if you want to succeed, building brand loyalty is vital. With so much choice and competition out there nowadays, most businesses accept that it’s hard work to attract...
Meta Data: What is it and why is it Important to SEO?

Meta Data: What is it and why is it Important to SEO?

Not everything you see on a visible web page contributes to how well you do in search engine rankings. A lot of that magic is hidden away in the coding of the site. One big factor that contributes to successful SEO is having the right meta data in place – it’s the...
Google Search Structured Data and How It Effects SEO

Google Search Structured Data and How It Effects SEO

There’s no doubt that SEO and the way search engines like Google order their results pages have changed dramatically over the last few years. Better technology, in particularly more intuitive AI solutions, mean that getting to the top of the pile is a lot less about...
SSL Certificates and Ensuring Your Site is HTTPS Compliant

SSL Certificates and Ensuring Your Site is HTTPS Compliant

We’ve become used to shopping globally in the last decade or so as well as having access to a lot more choice. What all customers expect when they shop online is that their transactions are secure. If your online company can’t demonstrate it is able to keep consumer...
The Problems an Old Website Can Cause Your Business

The Problems an Old Website Can Cause Your Business

Website design is a key component to online marketing. It’s the place potential customers will visit first and is a huge factor in whether they decide to do business with you or not. That applies whether you are offering a service such as legal advice or insurance or...
10 Twitter Errors to Avoid

10 Twitter Errors to Avoid

Getting it right on social media platforms such as Twitter is important for business success. Not only does it give you the chance to sell your products and services to a wider audience, it enables you to engage on a much deeper and more personal level than ever...
How Instagram Can Work for Your Business Marketing

How Instagram Can Work for Your Business Marketing

Each social media platform has its own little quirks and understanding how to leverage these for your business marketing is key. With over 700 million active users across the world, Instagram is one platform  you’ll certainly want to focus your attention on. Not only...
Is YouTube Advertising Worth It? YES!

Is YouTube Advertising Worth It? YES!

YouTube remains the biggest video sharing channel on the planet and is a social media platform that has a lot to offer businesses. It can provide a deeper engagement with users than your average pay per click campaign and, while it takes more effort and time to...
Digital Trends for 2018

Digital Trends for 2018

Marketing has developing in ways that make it accessible to every kind of company, from the homebased start-up to the multi-million pound corporation. The key to success in 2018 will be how you bring factors such as data exploitation and customer personalisation...
Why Your Business Needs a Marketing Plan

Why Your Business Needs a Marketing Plan

Whether you are a small business, with a limited number of products and services, or a large corporation with a global focus, you need to be able to reach out to potential customers. We all know the value of being on social media and the power of targeted advertising....
The Importance of Local SEO for Your Business

The Importance of Local SEO for Your Business

The majority of businesses aren’t looking to sell their wares and services all around the world. They are actually focused on consumers a lot closer to home. Developing local SEO and optimising your web pages so that people in your town or city can easily find you is...
The WordPress Gutenberg Update

The WordPress Gutenberg Update

There’s no doubt that website hosting platforms such as WordPress have revolutionised business marketing over the last decade or so. The ability to create compelling content and easily load it onto your website not only makes things easy for marketers and newbies...
Different Ways to Sell Internationally Online

Different Ways to Sell Internationally Online

If you have a retail business and wish to reach an international or global market to increase your sales, you may decide that the best way of achieving this is through your online presence. The two main methods of doing so are selling through a third party platform,...
Why Branding is so Important to Your Business?

Why Branding is so Important to Your Business?

Your business brand is everything. It represents the goals you set for the future, the relationship that you have with customers, the ethos you want your staff to have and the place you forge in the world of commerce or services. It’s what makes you easily...
Need Packaging for Your Product?

Need Packaging for Your Product?

Branding is more important than it has ever been. With so many businesses opening online and new products being developed, standing out from the crowd is vital if you want to succeed. The packaging you choose for your product is a huge part of how your brand is...
e-Commerce: A Quick Guide to Selling on Amazon

e-Commerce: A Quick Guide to Selling on Amazon

Amazon is undoubtedly one of the biggest e-commerce platforms on the planet. If you are a business looking to broaden the number of channels where people can access your products, it will no doubt be top of your list. The good news is setting up on Amazon is easy and...