Branding your business is often one of the first steps you take when you start out. You have a logo create, pick brand colours and create a general look and feel for your company – you create an identity for it. But over time, these branding elements can be diluted...
TripAdvisor has quickly become the go-to place to research a hotel, restaurant or other hospitality business. People use it to get honest feedback from others on their experiences with a business and use the information on the site to help make their own choices. ...
There is no shortage of ways to market your business online but one that continues to grow in importance is the use of influencer marketing. Visit any social media feed and there’s a good chance you will see it in action in fashion, health or beauty products between...
Social media has quickly moved to the forefront of marketing almost any business. Research shows 90% of retailers have at least two social media channels they use for marketing and this means that places like Facebook and Instagram can get pretty crowded. That’s why...
As a business, you probably have marketing strategies coming out of your ears. There’s your website, social media, pay per click advertising, building engagement with potential consumers, delivering on the customer’s needs and managing a CRM to name just a few. You...
Business are often told that blogging is one of the best ways to get organic, engaged traffic to your website while also helping your website rank for keywords. And that is all true, but you may have also heard about guest articles and advertorials. If you have ever...
Experience is everything, or so they say. We actually agree, as a society we are moving away (slowly) from products and spending more of our money on experiences, whether that is a meal out with the family or an adventure packed weekend. We then share these...
As a Potterhead and a Griffindor, was struck by what Diagon Alley could teach the muggle world about retail and how we can add a little magic to your retail marketing efforts. Marketing retail has never been easier, but also has never been tougher. The advent of...
Social media is a vital marketing tool for any business, whatever its size. While Facebook, Twitter, Instagram and others can be brilliant for getting your brand message out to the wider world, but these platforms also provide a way for customers, fans and followers...
We’ve become used to sites downloading almost instantaneously nowadays. It wasn’t that long ago, with old-fashioned dial-up connections that it could take as much as a couple of minutes to even get online. Broadband and Wi-Fi power has improved all that. It has,...
Your business brand is everything. It represents the goals you set for the future, the relationship that you have with customers, the ethos you want your staff to have and the place you forge in the world of commerce or services. It’s what makes you easily...
Branding is more important than it has ever been. With so many businesses opening online and new products being developed, standing out from the crowd is vital if you want to succeed. The packaging you choose for your product is a huge part of how your brand is...
There was a time when using social media platforms to attract customers to your business – and thereby optimise its performance – was considered optional. Nowadays, however, with an increasing number of businesses using this method of promoting their goods...
With more and more search and internet activity taking place on mobile devices such as smartphones, it’s no surprise that companies such as Google are focusing on it. Accelerated Mobile Pages or AMP is one of the biggest developments to come our way in recent times...
One of the biggest recent developments in data protection takes place in the next few days. On 25th May 2019, the General Data Protection Regulation or GDPR comes into effect and it will have a huge impact on how businesses collect and deal with data. The aim of the...
It’s easier than ever to set up an eCommerce website and start doing business. One of the biggest challenges you are going face, however, is how to attract people to your site. SEO or search engine optimisation plays a substantial role in this and getting it right can...
Whether you’re trying to attract local guests or those from further afield, one of the biggest weapons in your marketing armoury is definitely your website. Getting this right should be a priority and including a few essential elements can make all the difference to...
If you are thinking about creating website, the first thing that you will need to think about is the domain name. The domain name is the url that will identify your business’s online presence and is a key component in developing a website that contributes to your...
While many business owners spend a good deal of time developing products designed to wow their customers, it seems they devote a lot less energy to the actual packaging. Most experts agree, however, that what you put the product in is almost as important as the thing...
How it started, what you need to know…and what’s changed over the last decade Ever since the internet was invented, there has been search engine optimisation. SEO is how businesses get themselves noticed on search engines like Google. It’s revolutionised how we...
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