What Are Brand Guidelines and How to Use Them?

What Are Brand Guidelines and How to Use Them?

Branding your business is often one of the first steps you take when you start out.  You have a logo create, pick brand colours and create a general look and feel for your company – you create an identity for it.  But over time, these branding elements can be diluted...
How To Manage Your TripAdvisor Reviews

How To Manage Your TripAdvisor Reviews

TripAdvisor has quickly become the go-to place to research a hotel, restaurant or other hospitality business.  People use it to get honest feedback from others on their experiences with a business and use the information on the site to help make their own choices. ...
What is Conversational Marketing?

What is Conversational Marketing?

As a business, you probably have marketing strategies coming out of your ears. There’s your website, social media, pay per click advertising, building engagement with potential consumers, delivering on the customer’s needs and managing a CRM to name just a few. You...
What is a Guest Article?

What is a Guest Article?

Business are often told that blogging is one of the best ways to get organic, engaged traffic to your website while also helping your website rank for keywords. And that is all true, but you may have also heard about guest articles and advertorials. If you have ever...
Experiential Marketing and Your Brand

Experiential Marketing and Your Brand

Experience is everything, or so they say. We actually agree, as a society we are moving away (slowly) from products and spending more of our money on experiences, whether that is a meal out with the family or an adventure packed weekend. We then share these...
Retail Marketing Secrets from Diagon Alley!

Retail Marketing Secrets from Diagon Alley!

As a Potterhead and a Griffindor,  was struck by what Diagon Alley could teach the muggle world about retail and how we can add a little magic to your retail marketing efforts. Marketing retail has never been easier, but also has never been tougher. The advent of...
How to Manage Feedback on Social Media

How to Manage Feedback on Social Media

Social media is a vital marketing tool for any business, whatever its size. While Facebook, Twitter, Instagram and others can be brilliant for getting your brand message out to the wider world, but these platforms also provide a way for customers, fans and followers...
Why Branding is so Important to Your Business?

Why Branding is so Important to Your Business?

Your business brand is everything. It represents the goals you set for the future, the relationship that you have with customers, the ethos you want your staff to have and the place you forge in the world of commerce or services. It’s what makes you easily...
Need Packaging for Your Product?

Need Packaging for Your Product?

Branding is more important than it has ever been. With so many businesses opening online and new products being developed, standing out from the crowd is vital if you want to succeed. The packaging you choose for your product is a huge part of how your brand is...
What is AMP and Can Your Business Benefit From It?

What is AMP and Can Your Business Benefit From It?

With more and more search and internet activity taking place on mobile devices such as smartphones, it’s no surprise that companies such as Google are focusing on it. Accelerated Mobile Pages or AMP is one of the biggest developments to come our way in recent times...
What the GDPR Means For Your Website?

What the GDPR Means For Your Website?

One of the biggest recent developments in data protection takes place in the next few days. On 25th May 2019, the General Data Protection Regulation or GDPR comes into effect and it will have a huge impact on how businesses collect and deal with data. The aim of the...
SEO Tips and Tricks for eCommerce Websites

SEO Tips and Tricks for eCommerce Websites

It’s easier than ever to set up an eCommerce website and start doing business. One of the biggest challenges you are going face, however, is how to attract people to your site. SEO or search engine optimisation plays a substantial role in this and getting it right can...
Why Good Design is Essential for Product Packaging

Why Good Design is Essential for Product Packaging

While many business owners spend a good deal of time developing products designed to wow their customers, it seems they devote a lot less energy to the actual packaging. Most experts agree, however, that what you put the product in is almost as important as the thing...
The Evolution of SEO

The Evolution of SEO

How it started, what you need to know…and what’s changed over the last decade Ever since the internet was invented, there has been search engine optimisation. SEO is how businesses get themselves noticed on search engines like Google. It’s revolutionised how we...