by digitalyak | Apr 17, 2018 | Blog
There was a time when using social media platforms to attract customers to your business – and thereby optimise its performance – was considered optional. Nowadays, however, with an increasing number of businesses using this method of promoting their goods...
by digitalyak | Apr 10, 2018 | Blog
How it started, what you need to know…and what’s changed over the last decade Ever since the internet was invented, there has been search engine optimisation. SEO is how businesses get themselves noticed on search engines like Google. It’s revolutionised how we...
by digitalyak | Apr 4, 2018 | Blog
2018 promises to be another exciting year in the world of website and graphic design, with some original and innovative trends. In this article, we present our ideas regarding those that are most likely to capture the imagination of web and graphic designers over the...
by digitalyak | Mar 20, 2018 | Blog
Creating a great ecommerce store has never been easier. There are plenty of platforms to choose from and you can be up and running in next to no time with little or no computing knowledge. While sorting out your content and finding just the right products are...
by digitalyak | Mar 12, 2018 | Blog
Over the last couple of decades of web design, one thing has remained consistently true – search engines like Google love new content. Putting in place a strategy to regularly update your web pages not only helps improve your SEO ranking but also allows you to engage...
by digitalyak | Mar 6, 2018 | Blog
Getting the website design and brand elements of your business together online can be challenging. There are a lot of elements to consider, including the structure of your site, the content, your branding and the logo design. Here are some of the mistakes companies...
by digitalyak | Mar 1, 2018 | Blog
Many businesses have certain periods during the year when they are at their most frantic. For retailers, Christmas and New Year are often described as the silly season for a reason. Others depend on summer trade, when tourists are in greater numbers. Busy periods can...
by digitalyak | Feb 21, 2018 | Blog
It used to be that restaurants and bars could spend as little time as they liked thinking about their online appearance. The business was all about creating a local attraction, building regular customers and working hard in the bricks and mortar, real world. It was...
by digitalyak | Feb 16, 2018 | Blog
It’s something that takes time, a lot of thought and a good deal of effort to get right. But, if you want to succeed, building brand loyalty is vital. With so much choice and competition out there nowadays, most businesses accept that it’s hard work to attract...
by digitalyak | Feb 8, 2018 | Blog
Not everything you see on a visible web page contributes to how well you do in search engine rankings. A lot of that magic is hidden away in the coding of the site. One big factor that contributes to successful SEO is having the right meta data in place – it’s the...
by digitalyak | Jan 30, 2018 | Blog
There’s no doubt that SEO and the way search engines like Google order their results pages have changed dramatically over the last few years. Better technology, in particularly more intuitive AI solutions, mean that getting to the top of the pile is a lot less about...
by digitalyak | Jan 22, 2018 | Blog
We’ve become used to shopping globally in the last decade or so as well as having access to a lot more choice. What all customers expect when they shop online is that their transactions are secure. If your online company can’t demonstrate it is able to keep consumer...
by digitalyak | Jan 15, 2018 | Blog
We all know that branding is important for your business, whatever sector you’re in. It’s what underpins everything you do and defines to a large extent, your standing in the marketplace. Just as vital nowadays, however, is producing a set of brand guidelines that...
by digitalyak | Jan 8, 2018 | Blog
Website design is a key component to online marketing. It’s the place potential customers will visit first and is a huge factor in whether they decide to do business with you or not. That applies whether you are offering a service such as legal advice or insurance or...
by digitalyak | Jan 2, 2018 | Blog
Getting it right on social media platforms such as Twitter is important for business success. Not only does it give you the chance to sell your products and services to a wider audience, it enables you to engage on a much deeper and more personal level than ever...
by digitalyak | Dec 28, 2017 | Blog
Despite reports that search engine optimisation (SEO) is becoming less important, it still plays a vital role in marketing today. Sectors such as tourism, where local searches can bring huge rewards, certainly need to focus on how and where they appear in the...
by digitalyak | Dec 19, 2017 | Blog
Each social media platform has its own little quirks and understanding how to leverage these for your business marketing is key. With over 700 million active users across the world, Instagram is one platform you’ll certainly want to focus your attention on. Not only...
by digitalyak | Dec 7, 2017 | Blog
YouTube remains the biggest video sharing channel on the planet and is a social media platform that has a lot to offer businesses. It can provide a deeper engagement with users than your average pay per click campaign and, while it takes more effort and time to...
by digitalyak | Nov 16, 2017 | Blog
Marketing has developing in ways that make it accessible to every kind of company, from the homebased start-up to the multi-million pound corporation. The key to success in 2018 will be how you bring factors such as data exploitation and customer personalisation...
by digitalyak | Nov 1, 2017 | Blog
Whether you are a small business, with a limited number of products and services, or a large corporation with a global focus, you need to be able to reach out to potential customers. We all know the value of being on social media and the power of targeted advertising....
