by digitalyak | May 17, 2018 | Blog
It’s easier than ever to set up an eCommerce website and start doing business. One of the biggest challenges you are going face, however, is how to attract people to your site. SEO or search engine optimisation plays a substantial role in this and getting it right can...
by digitalyak | May 8, 2018 | Blog
Whether you’re trying to attract local guests or those from further afield, one of the biggest weapons in your marketing armoury is definitely your website. Getting this right should be a priority and including a few essential elements can make all the difference to...
by digitalyak | May 2, 2018 | Blog
If you are thinking about creating website, the first thing that you will need to think about is the domain name. The domain name is the url that will identify your business’s online presence and is a key component in developing a website that contributes to your...
by digitalyak | Apr 24, 2018 | Blog
While many business owners spend a good deal of time developing products designed to wow their customers, it seems they devote a lot less energy to the actual packaging. Most experts agree, however, that what you put the product in is almost as important as the thing...
by digitalyak | Apr 17, 2018 | Blog
There was a time when using social media platforms to attract customers to your business – and thereby optimise its performance – was considered optional. Nowadays, however, with an increasing number of businesses using this method of promoting their goods...
by digitalyak | Apr 10, 2018 | Blog
How it started, what you need to know…and what’s changed over the last decade Ever since the internet was invented, there has been search engine optimisation. SEO is how businesses get themselves noticed on search engines like Google. It’s revolutionised how we...
by digitalyak | Apr 4, 2018 | Blog
2018 promises to be another exciting year in the world of website and graphic design, with some original and innovative trends. In this article, we present our ideas regarding those that are most likely to capture the imagination of web and graphic designers over the...
by digitalyak | Mar 20, 2018 | Blog
Creating a great ecommerce store has never been easier. There are plenty of platforms to choose from and you can be up and running in next to no time with little or no computing knowledge. While sorting out your content and finding just the right products are...
by digitalyak | Mar 12, 2018 | Blog
Over the last couple of decades of web design, one thing has remained consistently true – search engines like Google love new content. Putting in place a strategy to regularly update your web pages not only helps improve your SEO ranking but also allows you to engage...
by digitalyak | Mar 6, 2018 | Blog
Getting the website design and brand elements of your business together online can be challenging. There are a lot of elements to consider, including the structure of your site, the content, your branding and the logo design. Here are some of the mistakes companies...
by digitalyak | Mar 1, 2018 | Blog
Many businesses have certain periods during the year when they are at their most frantic. For retailers, Christmas and New Year are often described as the silly season for a reason. Others depend on summer trade, when tourists are in greater numbers. Busy periods can...
by digitalyak | Feb 21, 2018 | Blog
It used to be that restaurants and bars could spend as little time as they liked thinking about their online appearance. The business was all about creating a local attraction, building regular customers and working hard in the bricks and mortar, real world. It was...
by digitalyak | Feb 16, 2018 | Blog
It’s something that takes time, a lot of thought and a good deal of effort to get right. But, if you want to succeed, building brand loyalty is vital. With so much choice and competition out there nowadays, most businesses accept that it’s hard work to attract...
by digitalyak | Feb 8, 2018 | Blog
Not everything you see on a visible web page contributes to how well you do in search engine rankings. A lot of that magic is hidden away in the coding of the site. One big factor that contributes to successful SEO is having the right meta data in place – it’s the...
by digitalyak | Jan 30, 2018 | Blog
There’s no doubt that SEO and the way search engines like Google order their results pages have changed dramatically over the last few years. Better technology, in particularly more intuitive AI solutions, mean that getting to the top of the pile is a lot less about...
by digitalyak | Jan 22, 2018 | Blog
We’ve become used to shopping globally in the last decade or so as well as having access to a lot more choice. What all customers expect when they shop online is that their transactions are secure. If your online company can’t demonstrate it is able to keep consumer...
by digitalyak | Jan 15, 2018 | Blog
We all know that branding is important for your business, whatever sector you’re in. It’s what underpins everything you do and defines to a large extent, your standing in the marketplace. Just as vital nowadays, however, is producing a set of brand guidelines that...
by digitalyak | Jan 8, 2018 | Blog
Website design is a key component to online marketing. It’s the place potential customers will visit first and is a huge factor in whether they decide to do business with you or not. That applies whether you are offering a service such as legal advice or insurance or...
by digitalyak | Jan 2, 2018 | Blog
Getting it right on social media platforms such as Twitter is important for business success. Not only does it give you the chance to sell your products and services to a wider audience, it enables you to engage on a much deeper and more personal level than ever...
by digitalyak | Dec 28, 2017 | Blog
Despite reports that search engine optimisation (SEO) is becoming less important, it still plays a vital role in marketing today. Sectors such as tourism, where local searches can bring huge rewards, certainly need to focus on how and where they appear in the...
