What is a Digital Marketing Campaign?

Digital Marketing covers a wide range of marketing techniques, that ultimately look to put your business, services and products in touch with your potential customers. A Digital Marketing Campaign is designed to increase your sales, customer awareness of your products and build your brand reputation.

Digital Marketing includes a wide range of techniques and disciplines, all linked together to help you discover a market place, analyse it’s customers and change how your business interacts with those customers to sell your services.

Does my Business Require a Digital Marketing Campaign?

Before business ventured in to the online world, you could reach out to customers though traditional media; print ads in newspapers, radio and tv adverts, using business cards and flyers and listing in directories such as the yellow pages. Now the business world is online and digital, you need a marketing campaign that utilises all the online world has to offer. This includes, but is certainly not limited to a very good website which should form the core of your online marketing. You can also utilise email marketing, social media, blogging and article syndication, Search Engine Optimisation and Traffic Conversion Optimisation, and Pay Per Click Advertising.

The digital environment offers your business a whole platform to advertise your services to a global market and many aspects of it are not utilised by most businesses. Digital Yak can offer your business a comprehensive marketing campaign that looks after all aspects of the digital environment, to promote your business and increase your profit.

Why Use Digital Yak for Digital Marketing?

The Entire Digital Yak team, from our expert copywriters to our web design and development professionals, have made the digital market place our home for over 10 years. We are experts in this field and have a proven track record of moving businesses online and into new markets. We can customise a marketing plan to suit your requirements, based on your customers and products and the goals for your company.

Our client managers will guide your through the campaign step by step, producing detailed reports for you and helping you analyse the results with on and offline analytical systems. We will analyse your business and provide you with benchmark data and draw forecasts for your future trading.

Out techniques have been proven to yield beneficial results for every company we have worked with, increasing revenues and creating new opportunities. Digital Marketing is the new normal marketing and Digital Yak can help you master the online environment and secure it for your business.

Please feel free to contact us if you have any questions about our Digital Marketing Services.