What is Social Media?

Social media is a way for you to connect and communicate with your customers. It has never been more important for a business to clearly communicate with its potential market and social media is one of the best ways to do this. Social media is the digital equivalent of word of mouth, but with social media you can run advertising campaigns, conduct market research and use sophisticated analytics tools for a fraction of the cost and time it would take in a non digital setting.

Social media provides your business with instant access to millions of users, who can then be exposed to your brand, provide you with invaluable feedback and help you spread your products and services to a wider market. You can interact with your customers on-mass and this allows you to conduct marketing campaigns that previously would have been out of reach for most businesses. Using demographic analytics will show you exactly what sort of people use your products and services and why; allowing you to adapt to meet the market requirements and increase your revenue.

Social media has been one of the greatest revolutions in digital marketing, and the best thing about it is it’s free to use, and quick to set up. If planned and executed correctly, a social media marketing campaign can pay huge dividends for your company and bring a lot of new traffic to your website.

Why do I need a Social Media Marketing Campaign?

Just as you would plan a regular marketing campaign, you need to plan a social media campaign. Users of these social networks are very savvy and have little time for badly managed business campaigns. You need be using the correct social media platform for your target demographic and using it in the correct way. There are many social platforms and using the wrong ones can waste your time and money.

Social media is not just about advertising, its about getting feedback from your customers on what they like and don’t like about your products and services, helping you improve on what you do. Engaging with your customers in this way makes them feel more involved and associated with your brand and encourages repeat custom and they are more likely to recommend you to others.

You must brand your social network correctly. It must carry your branding into the social media world and carry on your marketing message. It is also important to integrate video and other media types in to your campaign as users will expect a higher degree of service.

Many businesses claim to have social media feeds, but they fail to link them together and link them to their website and the marketing message becomes lost. If your camping is not professionally planned then it will quickly loose momentum, waste time and can cause irreparable damage to your online reputation.

Why Hire Digital Yak for your Social Media Management?

Digital Yak operates the the online world. We specialise in using social media to connect our clients with their customers and have been doing so for years. We understand the demographic behind the users of each different social media platform and can tell you which platforms to use and which to not use for your campaign. We can link your social media into your website and online presence and carry your marketing and branding across all platforms to ensure your message is consistent.

With applications such as Facebook, Twitter, YouTube, Flickr and many more, the myriad of options can sometimes seem overwhelming and impossible to keep up with, and that’s where the Digital Yak Team comes in. We stay on top of the trends for you, and implement changes when necessary so you don’t need to worry about it. We can help you get involved with the conversation, We can show you how to engage with your customers and how to market your products using all the tools social media has to offer.

The Digital Yak team has proven success in using social media as part of our Digital Marketing Campaigns. We know how to use social media effectively and how it can best benefit your business in the most cost effective way.

Please feel free to contact us if you have any questions about our Social Media Campaigns.