What is Search Engine Optimisation? (SEO)

SEO is about advancing your websites placement among organic search results. SEO enhances your website to make the pages and content more relevant to keyword search phases people use when searching for products and services. SEO is very broad term that covers a lot of areas of online marketing, but primarily involves both in-site optimisation changes, and a program of link building and development.

Search engines use specific algorithms and criteria for ranking pages, SEO is a practice of optimising your website to match the criteria used by the search engines as perfectly as possible. This involves making changes to your websites code structure, changing the content of the site by adding more relevant copy and multimedia, and by building links on sites that are relevant to your business area.

SEO is about about building a website, or making enhancements on an existing site to provide a website that both your customers and the search engines will find relevant and useful. A quality SEO campaign will build high quality, trusted and natural links to your site. It will involve a level of market research that can allow your site to provide content customers actually want to read and require. It will also provide your business with a set of keyword phrases that work well and will increase your website’s rankings, relevance and revenue.

Why Does My Business Need SEO?

If you have a website, then you are trading with your customers online. You don’t have to be selling products directly online to need an SEO campaign, your website may be about directing people to a phone number or contact form, it may be about selling advertising space. If you have a website, it means your customers are online and SEO can benefit your business.

The SEO process will make your site more relevant and search engine friendly, increasing your visibility and ranking placement. A higher position and visibility in search results will lead to an increase of traffic on your site which can be turned into an increase in profits. SEO is a very cost effective way to market your business and increase your revenues.

The majority of search engine users will only consider the first 3-4 listings on the fist page of the search results, and if your business is not amongst them, then you miss out on potential business. Our SEO service can position your website at the top of the search results for the keywords you need to drive your business.

Why Use Digital Yak for SEO?

Our Team can increase your keyword ranking and place your website in a top position, and we have the track record with our clients to prove it. Our SEO techniques include Search Engine approved methods so you can use Digital Yak with confidence for your SEO without worrying about being black listed or breaking the rules. Nothing we do will harm your website and we will look to remove any content, code or link that would have a detrimental affect on your site. Our SEO experts will place you website in a position to corner your market, and make your business visible to customers actively seeking your products and services. Our SEO team will increase your traffic and sales and boost the bottom line of your business.

Our SEO packages allow you to choose the services your business needs, and are charged on a monthly basis. If you require something more we can always create a bespoke package for you.

We have worked with individuals, SME’s and corporations on a local and global level and we can provide an SEO solution for any business. We can deliver cost effective methods in this highly competitive sector. You can work with the Digital Yak SEO experts, having the confidence of hiring a team with years of industry experience and a passion for digital marketing. Our methods are organic and ethical and will deliver the results you require.

Please feel free to contact us if you have any questions about our SEO services.