Branding your business is often one of the first steps you take when you start out.  You have a logo create, pick brand colours and create a general look and feel for your company – you create an identity for it.  But over time, these branding elements can be diluted...

TripAdvisor has quickly become the go-to place to research a hotel, restaurant or other hospitality business.  People use it to get honest feedback from others on their experiences with a business and use the information on the site to help make their own choices. ...

There is no shortage of ways to market your business online but one that continues to grow in importance is the use of influencer marketing.  Visit any social media feed and there’s a good chance you will see it in action in fashion, health or beauty products between...