There is no shortage of ways to market your business online but one that continues to grow in importance is the use of influencer marketing. Visit any social media feed and there’s a good chance you will see it in action in fashion, health or beauty products between...
Social media has quickly moved to the forefront of marketing almost any business. Research shows 90% of retailers have at least two social media channels they use for marketing and this means that places like Facebook and Instagram can get pretty crowded. That’s why...
As a business, you probably have marketing strategies coming out of your ears. There’s your website, social media, pay per click advertising, building engagement with potential consumers, delivering on the customer’s needs and managing a CRM to name just a few. You...
Business are often told that blogging is one of the best ways to get organic, engaged traffic to your website while also helping your website rank for keywords. And that is all true, but you may have also heard about guest articles and advertorials. If you have ever...
Experience is everything, or so they say. We actually agree, as a society we are moving away (slowly) from products and spending more of our money on experiences, whether that is a meal out with the family or an adventure packed weekend. We then share these...
As a Potterhead and a Griffindor, was struck by what Diagon Alley could teach the muggle world about retail and how we can add a little magic to your retail marketing efforts. Marketing retail has never been easier, but also has never been tougher. The advent of...
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