Useful Digital Marketing Ideas for Restaurants and Bars

Useful Digital Marketing Ideas for Restaurants and Bars

It used to be that restaurants and bars could spend as little time as they liked thinking about their online appearance. The business was all about creating a local attraction, building regular customers and working hard in the bricks and mortar, real world. It was...
The Basics of Building Brand Loyalty

The Basics of Building Brand Loyalty

It’s something that takes time, a lot of thought and a good deal of effort to get right. But, if you want to succeed, building brand loyalty is vital. With so much choice and competition out there nowadays, most businesses accept that it’s hard work to attract...
Meta Data: What is it and why is it Important to SEO?

Meta Data: What is it and why is it Important to SEO?

Not everything you see on a visible web page contributes to how well you do in search engine rankings. A lot of that magic is hidden away in the coding of the site. One big factor that contributes to successful SEO is having the right meta data in place – it’s the...
Google Search Structured Data and How It Effects SEO

Google Search Structured Data and How It Effects SEO

There’s no doubt that SEO and the way search engines like Google order their results pages have changed dramatically over the last few years. Better technology, in particularly more intuitive AI solutions, mean that getting to the top of the pile is a lot less about...
SSL Certificates and Ensuring Your Site is HTTPS Compliant

SSL Certificates and Ensuring Your Site is HTTPS Compliant

We’ve become used to shopping globally in the last decade or so as well as having access to a lot more choice. What all customers expect when they shop online is that their transactions are secure. If your online company can’t demonstrate it is able to keep consumer...