As of 2017, 3.7 billion people used email – this is a huge number of potential customers to reach out to. It’s vital to have the best possible email marketing strategy to help you make the most of the opportunity that email provides. So how can you do it right? Here...
If you run a business, you’re probably already using the biggest social media platforms, like Twitter, Facebook, and Instagram. But what about Pinterest? Can a business benefit from having a presence on this platform? In our opinion, it’s well worth investing time...
Branding your business is often one of the first steps you take when you start out. You have a logo create, pick brand colours and create a general look and feel for your company – you create an identity for it. But over time, these branding elements can be diluted...
TripAdvisor has quickly become the go-to place to research a hotel, restaurant or other hospitality business. People use it to get honest feedback from others on their experiences with a business and use the information on the site to help make their own choices. ...
There is no shortage of ways to market your business online but one that continues to grow in importance is the use of influencer marketing. Visit any social media feed and there’s a good chance you will see it in action in fashion, health or beauty products between...
Social media has quickly moved to the forefront of marketing almost any business. Research shows 90% of retailers have at least two social media channels they use for marketing and this means that places like Facebook and Instagram can get pretty crowded. That’s why...
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