What is Conversational Marketing?

What is Conversational Marketing?

As a business, you probably have marketing strategies coming out of your ears. There’s your website, social media, pay per click advertising, building engagement with potential consumers, delivering on the customer’s needs and managing a CRM to name just a few. You...
What is a Guest Article?

What is a Guest Article?

Business are often told that blogging is one of the best ways to get organic, engaged traffic to your website while also helping your website rank for keywords. And that is all true, but you may have also heard about guest articles and advertorials. If you have ever...
Experiential Marketing and Your Brand

Experiential Marketing and Your Brand

Experience is everything, or so they say. We actually agree, as a society we are moving away (slowly) from products and spending more of our money on experiences, whether that is a meal out with the family or an adventure packed weekend. We then share these...
Retail Marketing Secrets from Diagon Alley!

Retail Marketing Secrets from Diagon Alley!

As a Potterhead and a Griffindor,  was struck by what Diagon Alley could teach the muggle world about retail and how we can add a little magic to your retail marketing efforts. Marketing retail has never been easier, but also has never been tougher. The advent of...
How to Manage Feedback on Social Media

How to Manage Feedback on Social Media

Social media is a vital marketing tool for any business, whatever its size. While Facebook, Twitter, Instagram and others can be brilliant for getting your brand message out to the wider world, but these platforms also provide a way for customers, fans and followers...