If you run a business, you’re probably already using the biggest social media platforms, like Twitter, Facebook, and Instagram. But what about Pinterest? Can a business benefit from having a presence on this platform?
In our opinion, it’s well worth investing time into Pinterest. As of 2019, Pinterest has over 300 million active monthly users – that’s a huge amount of people you could be reaching.
Pinterest, if you’ve never used it before, is a bit like a giant pinboard. You can gather inspirational or useful content, ‘pinning’ them to boards (usually organised by subject). This makes it a highly visual platform, and it’s quite unique in that the content lasts for a long time: a pin that you upload is more likely to be found years later by a potential customer than a Tweet would, for example.
Here are a few tips to use Pinterest wisely:
Claim Your Website
Once you’ve registered, you can claim a website as yours. You can do this by following the instructions on the platform itself – it’s a simple process. This will allow people, when they click on your profile, to see a link to your site.
Plan and Prepare
It’s a good idea to have a think about the boards you want to create. People are more likely to be browsing Pinterest at different times of the day (depending on the country you’re from), so consider pinning at the busiest times. Consider seasonal events, too – people are more likely to be looking for Christmas pins in December, so there’s no point in pinning festive inspiration in July.
Get the Format Right
Images are very important on Pinterest. It’s important to have a beautiful, clear image and a snappy headline that promises interesting content for people that click on the image. Here’s a quick guide to Pin image sizes:
- Pins in Feed: 238 Pixels x Custom Length
- Expanded Pins: 735 Pixels x Custom Length
- Cover Image for Boards: 217 x 147 Pixels
If you run, say, a boutique selling jewellery, you can probably think of dozens of pins that you could create to showcase your products. You could create a board named ‘Stacking Ring Inspo’ and include your own rings right at the top of the board.
If you’re running a company that provides proof-readers and editors for manuscripts, however, you might not know where to start. In that case, you could write and pin content that will appeal to your target audience (in this case, writers) – writing and editing tips, for example. This provides the potential customer with valuable content, and makes your services visible to them, too.
It’s important to pin content by other users, too – as long as it’s relevant and it matches the board you’re pinning to.
Respond to Users
Remember to keep on top of replying to comments and messages. The more you connect with people, the more likely they are to engage with you – so this is an important thing to spend time on.
Pinterest is a very interesting and visual platform – if you’re looking to expand your social media presence and looking for a new tool for your digital marketing campaign, it’s well worth giving it a go.