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THE EDITORIAL PROGRAMME
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Aesthetics
Practical guidance for clinic owners on search, websites, patient information and responsible marketing.
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Hospitality & tourism
Guides for independent accommodation, attractions and experience providers, from useful search content to confirmed bookings.
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Marketing & websites
Clear explanations for growing service businesses on strategy, search visibility, website decisions and qualified enquiries.
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Cumbria & Lake District
Regional guidance grounded in real business information, useful local evidence and practical customer journeys.
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Why Speed Matters: It’s Important For Your Website to Load Quickly
We’ve become used to sites downloading almost instantaneously nowadays. It wasn’t that long ago, with old-fashioned dial-up connections that it could take as much as a couple of minutes to even get online. Broadband and Wi-Fi power has impr
Need Packaging for Your Product?
Branding is more important than it has ever been. With so many businesses opening online and new products being developed, standing out from the crowd is vital if you want to succeed. The packaging you choose for your product is a huge par
The Top 5 Reasons Why Your Business Needs to Take Social Media Seriously
There was a time when using social media platforms to attract customers to your business – and thereby optimise its performance – was considered optional. Nowadays, however, with an increasing number of businesses using this method of promo
What is AMP and Can Your Business Benefit From It?
From the Digital Yak archive: What is AMP and Can Your Business Benefit From It?. Originally published in 2018. Historical content retained for reference.
Website Lead Forms and UK Privacy Requirements: Practical Design Choices
Design lead forms around necessary data, understandable privacy information and a clear distinction between handling an enquiry and sending later marketing.
Essential Elements to Include in Your Hotel and Guest House Website
Whether you’re trying to attract local guests or those from further afield, one of the biggest weapons in your marketing armoury is definitely your website. Getting this right should be a priority and including a few essential elements can
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