ABOUT DIGITAL YAK
Small studio.
Big thinking.
Digital Yak is the independent design and marketing studio of Matilda Wilkinson. Based in Cumbria and working UK-wide, I help businesses build better websites, strengthen their search visibility and make more of their marketing.
MEET THE FOUNDER
Matilda Wilkinson
Founder, Designer & Marketing Consultant
I run Digital Yak personally, bringing together website design, branding, SEO, AI search and digital marketing. When you get in touch, you speak directly with the person planning and delivering your work.
I founded Digital Yak in 2010 after working in corporate digital design, with the aim of giving businesses straightforward advice and creative work with personality. Today, I work UK-wide from Cumbria, connecting brand, website and marketing around clear commercial goals.
From the first conversation through to ongoing improvements, I stay involved in the detail. You have a consistent point of contact who understands your business and takes responsibility for the work.
MY APPROACH
Clear thinking.
Purposeful design.
I start by understanding your business, your customers and what you want to achieve. That shapes the design, content and marketing decisions, with a clear purpose behind the work.
01
Think independently
A personal, flexible approach shaped around each business.
02
Create with purpose
Beautiful design is best when it has a job to do.
03
Keep it human
Relationships and clear communication matter.
04
Aim higher
Look for smarter, simpler ways to grow.
HOW I WORK
A clear route from idea to improvement.
Together, we agree the scope, priorities and milestones. I stay involved throughout, with clear opportunities for your feedback at each stage.
01
Discover
Understand your business, audience and goals.
02
Plan
Agree priorities, scope and the direction of the work.
03
Create
Develop the design, website or campaign with your feedback.
04
Improve
Review the evidence and identify the next useful improvements.
LET’S TALK
Good work starts with good conversations.
Tell me about your business and what you would like to improve. I will help you identify the priorities and talk through a practical next step.