INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
112 articles
Protect useful content, search discovery and customer journeys during a redesign with an evidence-based inventory, explicit URL decisions and a tested release plan.
Read article : The Complete Website Redesign and SEO Migration ChecklistInterpret observed AI referral sessions in GA4 alongside their attribution limits, verified outcomes and separate evidence of answer visibility.
Read article : Tracking AI Referral Traffic in GA4: What the Figures Really MeanPrioritise search queries by the customer decision they represent and the page receiving them, using observed evidence rather than impression totals alone.
Read article : How to Identify a Website’s Most Valuable Search QueriesBuild an AI answer visibility panel with defined questions, repeatable observation conditions, saved evidence and clear limits on what the sample represents.
Read article : How to Build a Repeatable AI Answer Visibility Tracking ProgrammeDecide whether service pages should be improved, differentiated or combined by comparing their reader tasks, content and query evidence.
Read article : When to Consolidate Service Pages and How to Avoid Cannibalisation
