INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
112 articles
Choose a web design agency by examining its discovery process, evidence, scope, ownership and testing responsibilities before comparing the price.
Read article : Choosing a Web Design Agency: Strategy, Questions and PricingTest structured data for technical validity, truthful visible content and current feature eligibility, with a record of what validation does and does not establish.
Read article : Structured Data QA: Testing Markup Without Making Unsupported ClaimsProtect useful content, search discovery and customer journeys during a redesign with an evidence-based inventory, explicit URL decisions and a tested release plan.
Read article : The Complete Website Redesign and SEO Migration ChecklistInterpret observed AI referral sessions in GA4 alongside their attribution limits, verified outcomes and separate evidence of answer visibility.
Read article : Tracking AI Referral Traffic in GA4: What the Figures Really MeanPrioritise search queries by the customer decision they represent and the page receiving them, using observed evidence rather than impression totals alone.
Read article : How to Identify a Website’s Most Valuable Search Queries
