INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
45 articles
Compare direct and third-party reservations using consistent revenue, acquisition-cost and cancellation definitions, while considering whether each channel adds demand.
Read article : Third-Party Booking Platforms vs Direct Bookings: A Commercial ComparisonChoose tourism markets deliberately, then localise the complete research and booking journey rather than translating a few visible pages.
Read article : Multilingual Tourism Websites: Translation Versus LocalisationMake hospitality websites usable across the full planning and booking journey, while publishing accurate information about the physical experience guests can expect.
Read article : Website Accessibility for Hotels and Visitor AttractionsHelp travellers assess a holiday through detailed, maintained accessibility information, photographs and a clear route for individual questions.
Read article : Marketing Accessible Holidays With Accurate Facility InformationPlan attraction marketing around the visit itself: suitability, dates, weather, access, tickets and the information people need before travelling.
Read article : Digital Marketing for Lake District Attractions and Experiences
