INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
45 articles
Help travellers assess a holiday through detailed, maintained accessibility information, photographs and a clear route for individual questions.
Read article : Marketing Accessible Holidays With Accurate Facility InformationImprove direct bookings by making the owned route useful and trustworthy, while comparing its full costs with the value of other distribution channels.
Read article : Direct Booking Strategy for Independent Hotels and AccommodationBuild a hotel marketing plan around the stays you need, the guests you can serve and the contribution left after acquisition and delivery costs.
Read article : The Complete Digital Marketing Plan for Hotels and HospitalityShow genuine hotel reviews in useful context, maintain a fair feedback process and use recurring themes to improve the guest experience.
Read article : Hotel Reviews and Reputation: What to Show on Your WebsiteOrganise hotel SEO around stay decisions, genuine facilities and useful destination information, then connect search performance to reservations and completed stays.
Read article : Hotel SEO: The Complete Guide to Organic Booking Growth
