How to Improve Direct Booking Conversion Rates
Find the weak stage in a direct booking journey before changing the offer, buying more traffic or redesigning the entire website.
Read article : How to Improve Direct Booking Conversion RatesINSIGHTS / DIGITAL YAK
Tourism & Hospitality
Ideas and practical guides on websites, search and digital marketing.
45 articles
Landing Pages for Group Stays, Reunions and Retreats
Help group organisers establish suitability, capacity and next steps with landing pages that explain the real accommodation and enquiry process.
Read article : Landing Pages for Group Stays, Reunions and Retreats
Marketing Attractions When the Weather Changes
Prepare weather-responsive attraction marketing with verified operating information, useful visitor choices and a clear update process.
Read article : Marketing Attractions When the Weather ChangesBooking Engine UX: Reducing Friction and Abandonment
Review the booking engine as a sequence of guest decisions, checking dates, room choice, total price, payment and confirmation across devices.
Read article : Booking Engine UX: Reducing Friction and Abandonment
Pet-Friendly Accommodation SEO: Facilities, Rules and Guest Intent
Replace a broad pet-friendly claim with accurate room, facility and policy information that helps guests judge whether a stay will work for them and their dog.
Read article : Pet-Friendly Accommodation SEO: Facilities, Rules and Guest Intent