INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
45 articles
Make hospitality websites usable across the full planning and booking journey, while publishing accurate information about the physical experience guests can expect.
Read article : Website Accessibility for Hotels and Visitor AttractionsStructure outdoor tourism content around a real itinerary, with clear duration, meeting arrangements, challenge and suitability information maintained by the provider.
Read article : Itinerary-Led SEO for Outdoor and Adventure Tourism ProvidersPlan attraction marketing around the visit itself: suitability, dates, weather, access, tickets and the information people need before travelling.
Read article : Digital Marketing for Lake District Attractions and ExperiencesUse verified accommodation details to answer different traveller needs without relying on stereotypes or multiplying near-identical audience pages.
Read article : Marketing Accommodation to Families, Couples and Solo TravellersStructure hotel paid search around distinct guest intentions, useful landing pages and reservations data that can be reconciled with the booking system.
Read article : Google Ads for Hotels: Booking Intent and Campaign Structure
