INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
45 articles
Connect heritage interpretation with the practical information visitors need to plan, access and book a museum or heritage attraction.
Read article : Content Marketing for Heritage Attractions and MuseumsPlan seasonal tourism content using real booking lead times, stable useful pages and current availability rather than publishing only when the holiday period begins.
Read article : Seasonal Tourism SEO: Demand Before School Holidays and Peak PeriodsBuild demand for quieter midweek dates around a useful reason to travel, suitable guests and a bookable offer whose costs work for the property.
Read article : Marketing Off-Peak Midweek Stays Without Relying on Price CutsHelp holiday-park visitors choose the right pitch or unit through accurate specifications, meaningful availability and clear facility information.
Read article : Holiday Park Website UX: Pitch Types, Availability and FacilitiesFind the weak stage in a direct booking journey before changing the offer, buying more traffic or redesigning the entire website.
Read article : How to Improve Direct Booking Conversion Rates
