INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
45 articles
Build tourism partnerships around useful shared information, clear responsibilities and real referrals rather than reciprocal links with little value for visitors.
Read article : Tourism Co-Marketing With Local Guides, Venues and Activity ProvidersBuild holiday-cottage search visibility from accurate property information, distinctive stay needs and a clear booking route rather than interchangeable location pages.
Read article : SEO for Holiday Cottages and Self-Catering BusinessesMarket a small holiday park or glamping site through accurate unit and pitch information, practical stay planning and a booking route that reflects the real inventory.
Read article : Marketing Small Holiday Parks and Glamping SitesConnect heritage interpretation with the practical information visitors need to plan, access and book a museum or heritage attraction.
Read article : Content Marketing for Heritage Attractions and MuseumsPlan seasonal tourism content using real booking lead times, stable useful pages and current availability rather than publishing only when the holiday period begins.
Read article : Seasonal Tourism SEO: Demand Before School Holidays and Peak Periods
