INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
36 articles
Audit the clarity, evidence, structure and measurement behind your GEO strategy, with practical examples for clinics, hospitality and service businesses.
Read article : A GEO Website Audit Checklist: Practical Steps for AI Search VisibilityCompare GEO, SEO and AIO by the work they involve, the customer decisions they support and the ways their results can be measured.
Read article : GEO vs SEO vs AIO: What Is the Difference for Your Business?Understand generative engine optimisation, how GEO relates to AIO and SEO, and what a useful AI visibility strategy should focus on.
Read article : What Is GEO? Generative Engine Optimisation for UK BusinessesDecide whether service pages should be improved, differentiated or combined by comparing their reader tasks, content and query evidence.
Read article : When to Consolidate Service Pages and How to Avoid CannibalisationAudit a WordPress or Divi website by checking the rendered customer journey, indexing controls, content ownership and the components responsible for technical output.
Read article : Technical SEO Audits for WordPress and Divi Websites
