NOTES FROM THE STUDIO
Good ideas
travel further.
Practical strategies and thoughtful perspectives on website design, SEO, AI search and growth for the industries we work with.
AESTHETICS / CLINIC MARKETING
Building an Aesthetic Clinic Website That Converts
SEO / AI SEARCH
AI Search Visibility for Service Businesses
THE EDITORIAL PROGRAMME
132 guides. Four places to start.
Explore complete strategies and focused practical guides for the decisions your business is making.
45 GUIDES
Aesthetics
Practical guidance for clinic owners on search, websites, patient information and responsible marketing.
45 GUIDES
Hospitality & tourism
Guides for independent accommodation, attractions and experience providers, from useful search content to confirmed bookings.
32 GUIDES
Marketing & websites
Clear explanations for growing service businesses on strategy, search visibility, website decisions and qualified enquiries.
10 GUIDES
Cumbria & Lake District
Regional guidance grounded in real business information, useful local evidence and practical customer journeys.
FIND YOUR TOPIC
From useful questions to fresh ideas.
FRESH IDEAS
Latest thinking.
Measuring Hospitality Marketing ROI Beyond Website Sessions
Evaluate hospitality marketing using reconciled reservations, cancellations and contribution, with clear reporting periods and honest attribution limits.
How AI Search Recommends Hotels and Visitor Experiences
Improve the accuracy of a hospitality business’s public information, then monitor AI travel answers without confusing a mention with a measurable booking source.
Structured Data for Hotels, Accommodation and Local Attractions
Describe accommodation and attraction content accurately with structured data, while separating valid vocabulary from Google feature and booking-feed eligibility.
Marketing Small Holiday Parks and Glamping Sites
Market a small holiday park or glamping site through accurate unit and pitch information, practical stay planning and a booking route that reflects the real inventory.
The Complete Website Redesign and SEO Migration Checklist
Protect useful content, search discovery and customer journeys during a redesign with an evidence-based inventory, explicit URL decisions and a tested release plan.
How to Identify a Website’s Most Valuable Search Queries
Prioritise search queries by the customer decision they represent and the page receiving them, using observed evidence rather than impression totals alone.
LET'S WORK TOGETHER
Insight means more when you put it to work.
Explore the opportunities behind your website and marketing strategy.