Structured Data for Hotels, Accommodation and Local Attractions

Structured data labels information about a property, attraction or page. It does not create live availability, guarantee a booking link or establish that a search feature will appear. Begin by identifying what the website already outputs and what the business can maintain accurately.

Inventory existing markup

Check the theme, SEO plugin, booking integration and review widgets. Identify the component responsible for organisation, location, article and breadcrumb information. Resolve conflicting names, addresses and URLs before adding more markup.

Keep a simple ownership record. An update to a property address should not require guessing which of several plugins controls the public data.

Select accurate types and properties

Use vocabulary appropriate to the actual entity, such as a hotel or visitor attraction where it genuinely fits. Represent amenities, locations and relationships truthfully and consistently with the visible page.

Do not invent star ratings, reviews, opening hours or prices to complete a copied example. If a feature applies only to particular units or dates, preserve that scope. The room-page guide helps establish the underlying content first.

Check the intended feature separately

Schema.org supports more vocabulary than Google uses for search displays. Syntax validity is not feature eligibility. Read the current documentation for the exact feature before promising an outcome.

Hotel campaigns require property, price and landing-page information through Hotel Center or an integration partner. Adding a Hotel object to a page does not replace that feed. Vacation-rental search features also have their own requirements and should not be assumed available to every accommodation website.

Validate the rendered result

Use a schema validator for vocabulary and syntax, and Google's Rich Results Test for supported Google features. Compare the output with the visible content. Check URLs, names, dates and any dynamic values.

Investigate warnings in context. A technically accepted property can still describe something untrue. Keep unsupported promotional claims out of markup as well as page copy.

Maintain changes with the content

Recheck after a booking-provider, theme, location or facility change. Give someone responsibility for updating the actual facts and verifying the output. The structured-data QA guide provides a repeatable checklist.

Explore tourism SEO support for a review of the relationship between content, markup and booking systems.

Check the meaning behind a valid property entity

Inspect the property's rendered markup and compare its name, address, URL and facilities with the visible page. Identify which system publishes each field. If the theme, SEO tool and booking integration disagree, resolve the maintained source rather than adding another block with a third version.

Use hotel or accommodation vocabulary only where it accurately describes the business. A facility property does not by itself say that the facility is included in every rate. An official star classification and a guest-review rating are different concepts and should not be substituted for one another.

For an illustrative hotel, a validator might accept a well-formed rating value while the underlying claim is unsupported. Technical acceptance does not make that claim truthful or eligible for a search feature. Review the evidence and applicable policies before publication.

Check Hotel Center and rate-feed requirements separately when planning hotel advertising. Structured data is not a replacement for a current inventory and price integration. Keep the QA record focused on the question being tested: vocabulary, rendered accuracy, feature eligibility or operational feed health.

References

• Schema.org Hotel vocabulary
• Google Hotel campaign requirements