NOTES FROM THE STUDIO
Good ideas
travel further.
Practical strategies and thoughtful perspectives on website design, SEO, AI search and growth for the industries we work with.
THE EDITORIAL PROGRAMME
132 guides. Four places to start.
Explore complete strategies and focused practical guides for the decisions your business is making.
Browse digital marketing and website guides, or explore further business insights.
45 GUIDES
Aesthetics
Practical guidance for clinic owners on search, websites, patient information and responsible marketing.
45 GUIDES
Hospitality & tourism
Guides for independent accommodation, attractions and experience providers, from useful search content to confirmed bookings.
32 GUIDES
Marketing & websites
Clear explanations for growing service businesses on strategy, search visibility, website decisions and qualified enquiries.
10 GUIDES
Cumbria & Lake District
Regional guidance grounded in real business information, useful local evidence and practical customer journeys.
FIND YOUR TOPIC
From useful questions to fresh ideas.
FRESH IDEAS
Latest thinking.
What’s in a Name? How Important are Domain Names for SEO
If you are thinking about creating website, the first thing that you will need to think about is the domain name. The domain name is the url that will identify your business’s online presence and is a key component in developing a website t
Why Good Design is Essential for Product Packaging
While many business owners spend a good deal of time developing products designed to wow their customers, it seems they devote a lot less energy to the actual packaging.
Most experts agree, however, that what you put the product in is alm
The Evolution of SEO
How it started, what you need to know…and what’s changed over the last decade
Ever since the internet was invented, there has been search engine optimisation. SEO is how businesses get themselves noticed on search engines like Google. It
Design Trend Predictions for 2018
From the Digital Yak archive: Design Trend Predictions for 2018. Originally published in 2018. Historical content retained for reference.
eCommerce Options: The top eCommerce website systems
Creating a great ecommerce store has never been easier. There are plenty of platforms to choose from and you can be up and running in next to no time with little or no computing knowledge. While sorting out your content and finding just the
Content Decay Audits: Refreshing, Merging and Retiring Old Articles
Use query, page and business evidence to decide whether old content needs an update, consolidation or retirement, rather than refreshing dates for appearance.
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