NOTES FROM THE STUDIO
Good ideas
travel further.
Practical strategies and thoughtful perspectives on website design, SEO, AI search and growth for the industries we work with.
THE EDITORIAL PROGRAMME
132 guides. Four places to start.
Explore complete strategies and focused practical guides for the decisions your business is making.
Browse digital marketing and website guides, or explore further business insights.
45 GUIDES
Aesthetics
Practical guidance for clinic owners on search, websites, patient information and responsible marketing.
45 GUIDES
Hospitality & tourism
Guides for independent accommodation, attractions and experience providers, from useful search content to confirmed bookings.
32 GUIDES
Marketing & websites
Clear explanations for growing service businesses on strategy, search visibility, website decisions and qualified enquiries.
10 GUIDES
Cumbria & Lake District
Regional guidance grounded in real business information, useful local evidence and practical customer journeys.
FIND YOUR TOPIC
From useful questions to fresh ideas.
FRESH IDEAS
Latest thinking.
Is YouTube Advertising Worth It? YES!
YouTube remains the biggest video sharing channel on the planet and is a social media platform that has a lot to offer businesses. It can provide a deeper engagement with users than your average pay per click campaign and, while it takes mo
Digital Trends for 2018
From the Digital Yak archive: Digital Trends for 2018. Originally published in 2017. Historical content retained for reference.
Why Your Business Needs a Marketing Plan
Whether you are a small business, with a limited number of products and services, or a large corporation with a global focus, you need to be able to reach out to potential customers. We all know the value of being on social media and the po
The Importance of Local SEO for Your Business
The majority of businesses aren’t looking to sell their wares and services all around the world. They are actually focused on consumers a lot closer to home. Developing local SEO and optimising your web pages so that people in your town or
The WordPress Gutenberg Update
From the Digital Yak archive: The WordPress Gutenberg Update. Originally published in 2017. Historical content retained for reference.
Is Your Website Responsive? If Not, Here is Why it Should Be
It is some time since internet users only went online using a desktop or laptop computer. There are now an increasing number of internet users who access the web on tablets, notebooks, smart phones and other mobile devices. Previously, the
LET'S WORK TOGETHER
Insight means more when you put it to work.
Explore the opportunities behind your website and marketing strategy.








