NOTES FROM THE STUDIO
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Practical strategies and thoughtful perspectives on website design, SEO, AI search and growth for the industries we work with.
AESTHETICS / CLINIC MARKETING
Building an Aesthetic Clinic Website That Converts
SEO / AI SEARCH
AI Search Visibility for Service Businesses
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Aesthetics
Practical guidance for clinic owners on search, websites, patient information and responsible marketing.
45 GUIDES
Hospitality & tourism
Guides for independent accommodation, attractions and experience providers, from useful search content to confirmed bookings.
32 GUIDES
Marketing & websites
Clear explanations for growing service businesses on strategy, search visibility, website decisions and qualified enquiries.
10 GUIDES
Cumbria & Lake District
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SSL Certificates and Ensuring Your Site is HTTPS Compliant
We’ve become used to shopping globally in the last decade or so as well as having access to a lot more choice. What all customers expect when they shop online is that their transactions are secure. If your online company can’t demonstrate i
Brand Guidelines: What Are They and Why Your Business Should Have Them
We all know that branding is important for your business, whatever sector you’re in. It’s what underpins everything you do and defines to a large extent, your standing in the marketplace.
Just as vital nowadays, however, is producing a se
The Problems an Old Website Can Cause Your Business
Website design is a key component to online marketing. It’s the place potential customers will visit first and is a huge factor in whether they decide to do business with you or not. That applies whether you are offering a service such as l
10 Twitter Errors to Avoid
From the Digital Yak archive: 10 Twitter Errors to Avoid. Originally published in 2018. Historical content retained for reference.
Hotel SEO: The Complete Guide to Organic Booking Growth
Organise hotel SEO around stay decisions, genuine facilities and useful destination information, then connect search performance to reservations and completed stays.
How Instagram Can Work for Your Business Marketing
From the Digital Yak archive: How Instagram Can Work for Your Business Marketing. Originally published in 2017. Historical content retained for reference.
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