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THE EDITORIAL PROGRAMME
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Aesthetics
Practical guidance for clinic owners on search, websites, patient information and responsible marketing.
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Hospitality & tourism
Guides for independent accommodation, attractions and experience providers, from useful search content to confirmed bookings.
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Marketing & websites
Clear explanations for growing service businesses on strategy, search visibility, website decisions and qualified enquiries.
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Cumbria & Lake District
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Design Tips: The top web design faux pas and how to avoid them
Getting the website design and brand elements of your business together online can be challenging. There are a lot of elements to consider, including the structure of your site, the content, your branding and the logo design.
Here are som
Why it’s Essential to Plan Ahead With Your Digital Marketing if You Sell Seasonally
Many businesses have certain periods during the year when they are at their most frantic. For retailers, Christmas and New Year are often described as the silly season for a reason. Others depend on summer trade, when tourists are in greate
Useful Digital Marketing Ideas for Restaurants and Bars
It used to be that restaurants and bars could spend as little time as they liked thinking about their online appearance. The business was all about creating a local attraction, building regular customers and working hard in the bricks and m
The Basics of Building Brand Loyalty
It’s something that takes time, a lot of thought and a good deal of effort to get right. But, if you want to succeed, building brand loyalty is vital.
With so much choice and competition out there nowadays, most businesses accept that it’
Meta Data: What is it and why is it Important to SEO?
Not everything you see on a visible web page contributes to how well you do in search engine rankings. A lot of that magic is hidden away in the coding of the site.
One big factor that contributes to successful SEO is having the right met
Schema Markup for Local and Service Businesses: Practical Guide
Plan structured data around accurate business and page information, with clear ownership of the output and realistic expectations about search features.
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