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THE EDITORIAL PROGRAMME
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45 GUIDES
Aesthetics
Practical guidance for clinic owners on search, websites, patient information and responsible marketing.
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Hospitality & tourism
Guides for independent accommodation, attractions and experience providers, from useful search content to confirmed bookings.
32 GUIDES
Marketing & websites
Clear explanations for growing service businesses on strategy, search visibility, website decisions and qualified enquiries.
10 GUIDES
Cumbria & Lake District
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How to Maximise ROI from Your Marketing Efforts
INSIGHTS / DIGITAL YAK ARCHIVE20 February 2025EDITORIAL / INSIGHTSFor many small business owners, investing in marketing can feel like a gamble. The fear of spending hard-earned money without seeing a return on investment (ROI) often holds businesses back from making...
How to Create Great Website Content When You’re Short on Time
For many small business owners, content creation can feel like an overwhelming task. Between managing daily operations, handling customer inquiries, and overseeing sales, finding time to write website content, update blog posts, a
How to Attract More Customers Through Your Website
INSIGHTS / DIGITAL YAK ARCHIVE4 February 2025EDITORIAL / INSIGHTSIn today’s digital landscape, a business’s website is often the first point of contact for potential customers. A well-designed, strategically optimised website can be a powerful tool for attracting new...
Why Poor Website Design Could Be Driving Your Customers Away
For small businesses, a website is often the first impression customers have of the brand. It serves as a digital storefront, showcasing your products, services, and values. However, if your website design is outdated, cluttered,
How to Keep Your Followers Engaged and Growing
In the world of social media, maintaining an engaged and growing audience is crucial for business success. For many business owners, however, the challenge of keeping followers interested can feel overwhelming—especially when inactivity on
A Beginner’s Guide to Understanding Website Analytics
INSIGHTS / DIGITAL YAK ARCHIVE13 January 2025EDITORIAL / INSIGHTSFor many business owners, a well-designed website is their most powerful tool for generating sales and attracting customers. But having a great website is only part of the equation. To truly maximise its...
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