INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
49 articles
Review skin-treatment marketing claims by checking the evidence, scope and overall impression before choosing more persuasive wording.
Read article : Marketing Skin Treatments Without Unrealistic PromisesPlan seasonal clinic communication around approved information and real availability, with responsible messaging that avoids pressure and unsupported urgency.
Read article : Promoting Seasonal Skin Services Without Discount-Driven MessagingImprove clinic website performance by testing real mobile tasks, reducing unnecessary media and separating diagnostic scores from the experience visitors actually receive.
Read article : Speed and Mobile Usability for Aesthetic Clinic WebsitesChoose a clinic acquisition mix by comparing eligible demand, consultation capacity, time available and the quality of enquiries each route produces.
Read article : SEO or Paid Search: Choosing the Right Acquisition Mix for a ClinicProduce short clinic videos around one useful question, with verified practitioner roles, reviewed wording, readable captions and an appropriate next step.
Read article : Short-Form Clinic Video: Practitioner Explanations That Build Confidence
