INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
49 articles
Build a manageable clinic social content plan from verified practice information, recurring questions and a clear approval process for every format.
Read article : Social Media Content Plans for Aesthetic Clinic OwnersBuild clinic word-of-mouth processes around voluntary recommendations, clear information and professional safeguards, keeping referrals separate from review manipulation.
Read article : Building Ethical Word-of-Mouth Referral Programmes for ClinicsInvestigate how people assess a clinic online, then use their unanswered questions to improve information, trust and the route to consultation.
Read article : How Patients Choose an Aesthetic Clinic OnlineCreate an approval process for clinic marketing that checks the complete advertising message, supporting evidence, audience and final published version.
Read article : Aesthetics Marketing Compliance: Claims, Testimonials and Treatment AdvertisingIntroduce a new skin technology through evidence, clear scope and professional review, rather than treating novelty or supplier language as a reason for stronger claims.
Read article : Marketing New Skin Technologies Through Education Rather Than Hype
