INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
45 articles
Give restaurants, spas and experiences their own clear guest journeys while keeping the accommodation booking route easy to understand.
Read article : How Hotel Websites Can Promote Restaurants, Spas and ExperiencesChoose accommodation website experiments that fit the traffic available, with defined outcomes, complete booking journeys and cautious interpretation of small samples.
Read article : A/B Testing for Small Accommodation Booking WebsitesCompare direct and third-party reservations using consistent revenue, acquisition-cost and cancellation definitions, while considering whether each channel adds demand.
Read article : Third-Party Booking Platforms vs Direct Bookings: A Commercial ComparisonChoose tourism markets deliberately, then localise the complete research and booking journey rather than translating a few visible pages.
Read article : Multilingual Tourism Websites: Translation Versus LocalisationMake hospitality websites usable across the full planning and booking journey, while publishing accurate information about the physical experience guests can expect.
Read article : Website Accessibility for Hotels and Visitor Attractions
