INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
36 articles
Build a redirect map from the complete existing URL inventory, with explicit destinations, implementation ownership and checks before and after a WordPress rebuild.
Read article : How to Build a Redirect Map Before a WordPress Website RebuildTest structured data for technical validity, truthful visible content and current feature eligibility, with a record of what validation does and does not establish.
Read article : Structured Data QA: Testing Markup Without Making Unsupported ClaimsInterpret observed AI referral sessions in GA4 alongside their attribution limits, verified outcomes and separate evidence of answer visibility.
Read article : Tracking AI Referral Traffic in GA4: What the Figures Really MeanBuild an AI answer visibility panel with defined questions, repeatable observation conditions, saved evidence and clear limits on what the sample represents.
Read article : How to Build a Repeatable AI Answer Visibility Tracking ProgrammeCheck the advertisement, offer, landing page, form and verified outcome as one journey before starting paid acquisition.
Read article : A Paid Landing Page Quality Checklist Before Google Ads Go Live
