INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
112 articles
Write agency case studies from verifiable work, agreed business measures and permission to disclose, with limitations visible alongside the result.
Read article : Writing Agency Case Studies That Demonstrate Real Business ImpactThe internet can feel weightless, but every page view uses energy. Data centres power servers, networks move information across the world, and devices use electricity to download and…
Read article : Sustainable Web Design & How to Reduce Your Website’s Carbon FootprintSmall business owners and lean marketing teams are often told to “post consistently” as if time is unlimited. In reality, you’re running a business, serving customers, managing suppliers,…
Read article : Content Repurposing for Busy Business OwnersMaintain a Google Business Profile as accurate customer information, with appropriate categories, genuine feedback and a clear route to the relevant service or location.
Read article : Google Business Profile SEO for Local Service ProvidersUnderstand LCP, INP and CLS as measures of loading, responsiveness and stability, then use them alongside real customer tasks to prioritise performance work.
Read article : Website Performance: LCP, INP and CLS in Plain English
