INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
112 articles
Build a redirect map from the complete existing URL inventory, with explicit destinations, implementation ownership and checks before and after a WordPress rebuild.
Read article : How to Build a Redirect Map Before a WordPress Website RebuildChoose a web design agency by examining its discovery process, evidence, scope, ownership and testing responsibilities before comparing the price.
Read article : Choosing a Web Design Agency: Strategy, Questions and PricingTest structured data for technical validity, truthful visible content and current feature eligibility, with a record of what validation does and does not establish.
Read article : Structured Data QA: Testing Markup Without Making Unsupported ClaimsProtect useful content, search discovery and customer journeys during a redesign with an evidence-based inventory, explicit URL decisions and a tested release plan.
Read article : The Complete Website Redesign and SEO Migration ChecklistInterpret observed AI referral sessions in GA4 alongside their attribution limits, verified outcomes and separate evidence of answer visibility.
Read article : Tracking AI Referral Traffic in GA4: What the Figures Really Mean
