The Basics of Building Brand Loyalty
It’s something that takes time, a lot of thought and a good deal of effort to get right. But, if you want to succeed, building brand loyalty is…
Read article : The Basics of Building Brand LoyaltyINSIGHTS / DIGITAL YAK
Digital Marketing Guides
Ideas and practical guides on websites, search and digital marketing.
112 articles
Meta Data: What is it and why is it Important to SEO?
Not everything you see on a visible web page contributes to how well you do in search engine rankings. A lot of that magic is hidden away in…
Read article : Meta Data: What is it and why is it Important to SEO?
Schema Markup for Local and Service Businesses: Practical Guide
Plan structured data around accurate business and page information, with clear ownership of the output and realistic expectations about search features.
Read article : Schema Markup for Local and Service Businesses: Practical Guide
SSL Certificates and Ensuring Your Site is HTTPS Compliant
We’ve become used to shopping globally in the last decade or so as well as having access to a lot more choice. What all customers expect when they…
Read article : SSL Certificates and Ensuring Your Site is HTTPS Compliant
Brand Guidelines: What Are They and Why Your Business Should Have Them
We all know that branding is important for your business, whatever sector you’re in. It’s what underpins everything you do and defines to a large extent, your standing…
Read article : Brand Guidelines: What Are They and Why Your Business Should Have Them