INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
49 articles
Create a neutral review invitation process that welcomes honest feedback, respects confidentiality and follows the rules of the platform receiving the review.
Read article : Ethical Review Collection and Reputation Marketing for ClinicsExplain clinic pricing with clear consultation arrangements, meaningful scope and visible conditions, without making price the basis for an inappropriate treatment decision.
Read article : What Patients Want to Know About Clinic Pricing Before BookingImprove a clinic's local presence by maintaining accurate business details, suitable practitioner information and a neutral process for collecting genuine reviews.
Read article : Local SEO for Aesthetic Clinics: Maps, Reviews and Practitioner ProfilesUse genuine clinic proof with traceable permissions and accurate context, so testimonials, photographs and captions support the same responsible message.
Read article : Social Proof Without Filters or Exaggerated ClaimsUse Search Console to investigate which questions lead to clinic pages, then make reviewed changes based on the reader's task and the available evidence.
Read article : Using Google Search Console to Improve Aesthetic Treatment Pages
