INSIGHTS / DIGITAL YAK
Ideas and practical guides on websites, search and digital marketing.
49 articles
Use Search Console to investigate which questions lead to clinic pages, then make reviewed changes based on the reader's task and the available evidence.
Read article : Using Google Search Console to Improve Aesthetic Treatment PagesImprove a clinic's local presence by maintaining accurate business details, suitable practitioner information and a neutral process for collecting genuine reviews.
Read article : Local SEO for Aesthetic Clinics: Maps, Reviews and Practitioner ProfilesDesign clinic enquiry follow-up around the person's actual request, with clear boundaries between administrative replies and promotional email.
Read article : Email Follow-Up for Aesthetic Clinic EnquiriesDemonstrate clinic expertise through verified roles, accurate credentials, real content review and traceable sources rather than decorative authority signals.
Read article : Demonstrating Real Practitioner Expertise on an Aesthetic Clinic WebsiteBrief a treatment page around the information a prospective patient needs before consultation, with clear ownership of clinical statements and practical details.
Read article : How to Create Treatment Pages That Answer Patient Questions
