CONNECTED FOLLOW-UP
Email Marketing & Automation
Turn a first enquiry into a continuing conversation.
A useful email programme gives people a reason to hear from your business again. We help connect audience planning, useful content and timely follow-up so email supports the wider customer journey.
Email that has a clear job to do.
Start with the relationship you want to build. A new enquiry needs different information from an existing customer, a past guest or someone who has just downloaded a guide. We plan those journeys before deciding how many emails to send.
Your website, forms and email platform should work together. We can help assess the fields you collect, the messages people receive and the handovers that need attention. Any proposed integration is checked against the access and features your chosen systems provide.
The aim is a programme your team can understand and maintain. Clear templates, an agreed content plan and useful reporting make it easier to see what people respond to and where the next improvement belongs.
WHAT THE WORK CAN INCLUDE
A clear scope. Useful delivery.
01
Audience and journey planning
Identify who each message is for, what they already know and the next useful action. Keep enquiry follow-up, ongoing updates and customer communication distinct.
02
Content and email design
Create readable, mobile-friendly templates with a recognisable visual identity, useful copy and a clear destination on your website.
03
Automation and measurement
Map triggers and handovers, check the available platform connections and measure meaningful actions beyond the first open.
YOUR QUESTIONS
Before we begin.
Can you work with our existing email platform?
We begin by reviewing the platform you use, the permissions available and the journeys you want to improve. The recommended scope depends on those findings.
Do we need a large mailing list?
A smaller, relevant audience can be a useful starting point. We focus on the quality of the relationship and the purpose of the messages rather than simply increasing the number of contacts.
LET’S FIND THE NEXT STEP